Björk’s new album, Biophilia, is a new innovative way to listen to music. She has taken the music experience and made it interactive and, at times, educational. For the iPad/iPhone, the album is interactive. You play games and some of the things you do in the game can alter the music. The prices are the same as if you were buying a song or album on iTunes. This is a great way to get people interested in an album and a good way to follow current trends.
Björk’s most recent application is for her song “Moon”. “Moon” is a music sequencer that was initially inspired by the similarities between the cycles of the moon and cycles in music. It has an “instrument-mode” where you can change the pitch of audio in the song.
Björk continues to push the boundaries of the music industry. This could help create an entire new trend and could eventually be the new big advancement in music. Not only has Björk created an application and studio album but her website is interactive and the album features custom-made instruments, and she has incorporated education into her music now.
We are certainly in a time where the best way to grow is to be as innovative as possible.
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