There have been some changes in the development of music; however, along with change can come opportunity. Today we’re going to discuss the demise of Activision’s Guitar Hero, new opportunities, and we’ll take a look at a fun interactive video.
Recently, there was a formal statement that Guitar Hero games would no longer be created by Activision. To put it simply, they felt it was getting redundant and often wondered, “What’s next?” More Rockband games may continue to be created and will sell well due to its reputation but it won’t change the fact that the market has gotten repetitive and uncreative as they allow you to buy more and more songs. The only thing to look forward to is motion censor control, which seems inevitable at this point.
Here is an example of what motion censor controlled music could be like:
Despite the demise of Guitar Hero, there is an opportunity here to try something new – maybe Activision could begin designing apps for the iPhone or iPad (as they have been leaders in interactive music for the last few years). I believe that a lot of these game/audio/video companies need to explore the world of apps and innovative interactivity.
Now, let’s get interactive…
Though I normally talk about music being interactive, here is an interactive music video by the Arcade Fire (Grammy Winners, Album of the Year).
In the past we have looked at videos where you can adjust the music but this is a video where you simply adjust the video. Interactive Music Videos can become a whole new market on its own (especially with the help of the iPad/iPhone). It remains surprising why more videos like this are not produced. However, as more interesting entertainment is demanded, more interactive audio/video will be produced. These fun music videos and customizable songs are the beginning of something new.
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